STYLISH & SUSTAINABLE
FLASKE offers sustainable and eco-friendly everyday products without the everyday waste. By raising awareness and empowering consumers, FLASKE aims to change people’s daily habits and lifestyles to reduce plastic pollution and help restore our planet.
In 2017, Ruben, founder of FLASKE, was harshly confronted with the consequences of our mindless use and deposal of plastic when visiting various beaches in South-America. What were once stunning sights of nature, had been turned into environmental nightmares. However, the plastic on the beaches is just the tip of the iceberg; most of our plastic waste has gathered itself in five enormous patches located in oceans around the world. One being the size of Texas! Ruben transformed his heartbreak into a clear mission — reduce plastic waste, raise awareness, and save our oceans.
Originally, the FLASKE brand was only comprised of a stainless-steel bottle. A durable yet stylish bottle with the intent to eliminate the widespread consumption of single-use plastic bottles. However, our use of plastic goes far beyond bottles and reaches deep into our daily lives. The FLASKE bottle was just the first step in what would become a lifelong quest.
Now FLASKE’s assortment consists of a large variety of product that are relevant to the daily life of the modern human. Besides being eco-friendly, the products focus on personal wellbeing and promote a healthy lifestyle. By making use of high-quality materials such as stainless steel and natural materials such as bamboo, FLASKE wants to provide products that are durable and can last a lifetime. By providing easily adoptable longterm solutions to environmental problems, FLASKE hopes to empower people to make conscious decisions and promote the change we so urgently need right now. Change that involves everybody!
Besides working on the prevention of plastic waste pollution, FLASKE actively supports the restoration of our oceans by donating 10% of the annual profit to The Ocean Cleanup, Dutch environmental engineering organisation that is developing advanced technologies to rid the oceans from our harmful plastic waste.
Sustainability starts now! Sustainability starts with you!